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Benetton

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  • Benetton Hot - 100ml Eau De Toilette Spray
    $15.74 RRP: $27.70 | Save: $11.96
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  • Benetton Rosso Women - 100ml Eau De Toilette Spray.
    $13.22 RRP: $31.47 | Save: $18.25
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  • Benetton Colours Woman - 50ml Eau De Toilette Spray.
    $62.32 RRP: $75.53 | Save: $13.22
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  • Benetton Colors for Her Blue - 80ml Eau De Toilette Spray.
    $20.77 RRP: $31.47 | Save: $10.70
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  • Benetton Colors for Her Pink - 80ml Eau De Toilette Spray.
    $20.77 RRP: $31.47 | Save: $10.70
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  • Benetton Colors for Her Purple - 50ml Eau De Toilette Spray.
    $15.74 RRP: $22.66 | Save: $6.92
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  • Benetton Colors for Her Purple - 80ml Eau De Toilette Spray.
    $20.77 RRP: $31.47 | Save: $10.70
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In 1965, Luciano Benetton, the eldest of four children, was a 30-year-old salesman in Treviso. He saw a market for colourful clothes, and sold a younger brother's bicycle in order to buy his first second-hand knitting machine. His initial small collection of sweaters received a positive response in local stores in the Veneto region, and soon after he asked his sister and two younger brothers, Gilberto and Carlo, to join him. In 1965, the entity known as the "Benetton Group" is formed. 

In 1966, the Benettons opened their first store in Belluno and three years after in Paris, with Luciano as chairman, his brother Gilberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer.

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