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Abercrombie and Fitch

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  • Abercrombie and Fitch First Instinct - 30ml Eau De Toilette Spray.
    Abercrombie and Fitch
    $45.19 RRP: $50.84 | Save: $5.65
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David Abercrombie founded A&F in 1892 as an upscale sporting goods store. Forming a partnership with Ezra Fitch, the company continued to expand in the new 20th century. After Abercrombie left the company, Fitch became sole owner and ushered in the "Fitch Years" of continued success. After his retirement, the company continued under a succession of other leaders until its financial fall and closing in 1977. Limited Brands purchased the ailing brand in 1988 and brought in Mike Jeffries, who revolutionized the image of Abercrombie & Fitch to become an upscale youthful fashion retailer.

Today, the company is a multi-billion dollar entity continuing to experience economic expansion through the business continuance of three off-shoot growing concepts and cautious international expansion into key luxury markets.