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Elizabeth Arden

Skincare, cosmetics and fragrance brand Elizabeth Arden is one of the oldest around. Starting in New York in 1910 with a salon on New York's Fifth Avenue, Miss Elizabeth Arden grew her company at an impressive rate and became one of the wealthiest women in the world. Now, over 100 years after its conception, Elizabeth Arden products are sold in more than a hundred countries and, at the last count, the company was estimated to be worth $1.3bn.

In 1912, Arden participated in the suffrage movement and played her part by supplying red lipstick to the suffragettes. The striking shade became part of standard rally uniform and something of a symbol of female emancipation. Later, the brand not only survived the depression but actually blossomed. In the 1930s, the company employed more than a thousand people and grossed more than $4m a year.

Elizabeth Arden boasts of being the first for many big beauty ideas – the first to introduce eye makeup to the women of America (1914); the first to make travel-size products (1917); the first to offer makeovers in store; the first to offer travelling demonstrations … the list goes on.

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